An extract on #warzoneinc
Proverbs are frequently used in advertising, often in slightly modified form. Ford once advertised its Thunderbird with, "One drive is worth a thousand words" (Mieder 2004b: 84). This is doubly interesting since the underlying proverb behind this, "One picture is worth a thousand words," was originally introduced into the English proverb repertoire in an ad for televisions (Mieder 2004b: 83).
A few of the many proverbs adapted and used in advertising include:
"Live by the sauce, dine by the sauce" (Buffalo Wild Wings)
"At D & D Dogs, you can teach an old dog new tricks" (D & D Dogs)
"If at first you don't succeed, you're using the wrong equipment" (John Deere)
"A pfennig saved is a pfennig earned." (Volkswagen)
"Not only absence makes the heart grow fonder." (Godiva Chocolatier)
"Where Hogs fly" (Grand Prairie AirHogs) baseball team
"Waste not. Read a lot." (Half Price Books)
The GEICO company has created a series of television ads that are built around proverbs, such as "A bird in the hand is worth two in the bush", and "The pen is mightier than the sword", "Pigs may fly/When pigs fly", "If a tree falls in the forest...", and "Words can never hurt you". Doritos made a commercial based on the proverb, "When pigs fly."
Use of proverbs in advertising is not limited to the English language. Seda Baer oban has studied the use of proverbs in Turkish advertising. Tatira has given a number of examples of proverbs used in advertising in Zimbabwe. However, unlike the examples given above in English, all of which are anti-proverbs, Tatira's examples are standard proverbs. Where the English proverbs above are meant to make a potential customer smile, in one of the Zimbabwean examples "both the content of the proverb and the fact that it is phrased as a proverb secure the idea of a secure time-honored relationship between the company and the individuals". When newer buses were imported, owners of older buses compensated by painting a traditional proverb on the sides of their buses, "Going fast does not assure safe arrival".
As probability theory is used in quite diverse applications, terminology is not uniform and sometimes confusing. The following terms are used for non-cumulative probability distribution functions:
Frequency distribution: A frequency distribution is a table that displays the frequency of various outcomes in a sample.
Probability distribution: Also known as normalized frequency distribution. It's a general term to indicate the way the total probability of 1 is distributed over the various possible outcomes. It may for instance refer to a table that displays the probabilities of various outcomes in a finite population or to the probability density of an uncountably infinite population.
Cumulative distribution function: is a general functional form to describe a probability distribution.
Probability distribution function: somewhat ambiguous term sometimes referring to a functional form of probability distribution table. Could be called a "normalized frequency distribution function", where area under the graph equals to 1.
Probability mass, Probability mass function, p.m.f., Discrete probability distribution function: for discrete random variables.
Categorical distribution: for discrete random variables with a finite set of values.
Probability density, Probability density function, p.d.f., Continuous probability distribution function: most often reserved for continuous random variables.
The following terms are somewhat ambiguous as they can refer to non-cumulative or cumulative distributions, depending on authors' preferences:
Probability distribution function: continuous or discrete, non-cumulative or cumulative.
Probability function: even more ambiguous, can mean any of the above or other things.