SUPs first major announcement was a licensing agreement with Six Apart that gave SUP rights to use the LiveJournal brand, as well as operate portions of the LiveJournal service for LiveJournals Russian users. SUP subsequently purchased LiveJournal outright from its previous owners, Six Apart. Since its launch SUP has grown through acquisition and organically. In June 2008 Kommersant, a leading Russian media company, acquired a significant minority stake in the business.
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In 2013, SUP was merged with Rambler.
In Indonesia, sup kambing is quite widespread as numbers of similar goat meat soup recipes can be found. However, it is mostly associated with Malay of Medan, Betawi and Madura cuisine, although it is also common in Java. Nevertheless, Javanese are more likely to cook their goat meat as tongseng or Javanese-style soupy gulai instead. Traditionally, sup kambing together with gulai and sate kambing are quite widespread during Eid al-Adha, as large amount of goat meat and offals being distributed among people.
In Malaysia, sup kambing is associated with Muslim Malaysian Indian community and believed to be of Indian origin. In Singapore, the dish is also associated with the Muslim Indian community of the island.
There are many versions of sup kambing recipes, however there are two main groups of sup kambing traditions; the Indonesian version are derived mainly from Arab, and to some extent, Dutch influences, while Malaysian and Singaporean version is often called as sup kambing Mamak which solely derived from Muslim Indian influences. Other main differences are the Malaysian and Singaporean version consists of the chunks of goat meat in yellowish, rather thick and oily broth with rich spices; while in Indonesian version, the goat meat often also includes its bones (ribs or leg bones), has a lighter broth and balanced spices, and it also contains slices of vegetables including tomato, leek, celery, carrot and sometimes potato.
A simple sup kambing recipe uses goat meat, slices of tomato, leek, celery, and ground spices which includes; ginger, pepper, garlic, shallot and salt. However, another elaborate recipes might add more complex spices, which might includes cardamom, cinnamon, candlenut, nutmeg, clove and star anise to add aroma and taste.