The official body tasked with promoting tourism to Georgia is the Georgian National Tourism Administration (GNTA). In 2015, the GNTA participated in 26 international and domestic tourism fairs, conducted marketing campaigns on nine target markets, and hosted 64 press and familiarization trips.
As of April 2017, there were a total of 1,874 accommodation units registered in the GNTA database, with a total of 63,010 beds. The regions with the most beds were Tbilisi - 17,302 (27.4%) and Adjara - 12,039 (19.1%). The most prevalent form of accommodation is hotels (40,301 beds), followed by Family Hotels (10,931 beds). In 2016, 42 new hotels with a combined bed number of 3,315 were opened. From 2017 to 2019, 129 hotels are planned to open, with a total bed number of 15,355.
Hotel chains with operations in Georgia include: Courtyard by Marriott, Mercure, Millennium Hotel, Hilton Hotels & Resorts, Holiday Inn, Sheraton Hotels and Resorts, and Radisson Hotels.
Batumi features several casinos that attract tourists from Turkey, where gambling is illegal.
Georgia is one of the oldest wine regions in the world and winemaking is deeply ingrained in the culture of the country. The oldest archaeological remains related to grape seeds and winemaking dating back 8,000 years have been found in Georgia, while today the country has over 500 varieties of grape.
41% of Georgia's territory is covered by forests, with 25% of Georgia's territory lying within protected national parks. Protected areas of Georgia offer various services including: boating tours, birdwatching, eco-educational tours, hiking, horse riding, biking, safari tours, sport fishing. Georgia is a home to about 5,601 species of animals, including 648 species of vertebrates (more than 1% of the species found worldwide) and many of these species are endemics.
In 2016, 311,471 foreign and 423,203 Georgian citizens visited the Protected Areas of Georgia.
A travel advisory was in place during and after the 2008 Russo-Georgian War. It had the severity level of "extreme danger", due to the risks associated with fallout from the war, including land mines. Countries that have issued travel warnings included New Zealand.
Since then tourist safety has improved, and in 2017 the International Crime Index ranked Georgia as the 7th safest country out of the 125 in its index.