Rare, a particular temperature of meat
Something infrequent or scarce, see Scarcity.
Rare species, a conservation category in biology designating the scarcity of an organism and implying a threat to its viability
Rare or RARE may also refer to:
Rare (company), a British video game development studio
Rseaux Associs pour la Recherche Europenne, a computer networking organisation known since 1994 as TERENA
Rare (conservation organization), an environmentalist group
Rare (news website), a U.S. based website
Rare (Asia album), an album by the progressive rock artist Asia
Rare (David Bowie album), a compilation album by singer-songwriter David Bowie
Rare, Vol. 1, the first of two B-side compilation albums by synthpop group Ultravox
Rare, Vol. 2, the second of the two B-side compilation albums by Ultravox
Rare!, a compilation album by the U.S. rock band Crack the Sky
In 2002, Microsoft acquired Rare, who retained their original brand, logo, and most intellectual properties. It has since focused on developing games exclusively for Microsoft Studios' video game consoles. Notable releases include Kameo: Elements of Power, Perfect Dark Zero and Viva Piata. In 2007, founders Tim and Chris Stamper left the company to pursue "other opportunities" and, in 2010, the company's focus shifted to the Xbox Live Avatar and Kinect, releasing three different Kinect Sports games. In 2015, Rare released Rare Replay, a compilation of 30 games produced by the company to celebrate their 30th anniversary. Rare is currently working on Sea of Thieves, a multiplayer adventure game.
Several key employees left Rare to form their own companies, such as Free Radical Design and Playtonic Games. Rare was widely recognised by the gaming industry and received numerous accolades from critics and journalists. The company has often been described as secretive and seclusive.
Rare evolved from Ultimate Play the Game, which was founded in Ashby-de-la-Zouch, Leicestershire by former arcade game developers Tim and Chris Stamper. After multiple critically and commercially successful releases including Jetpac, Atic Atac, Sabre Wulf, and Knight Lore, Ultimate Play The Game was among one of the biggest UK-based video game development companies. The ZX Spectrum home computer, the platform the company usually developed games for, was only popular in the UK, and they believed that working on that platform would not be beneficial to the company's growth as they considered it a "dead end". Meanwhile, the company inspected an imported console from Japan, the Famicom, and believed that it would be an ideal future platform of choice for the company as it was more sophisticated than the Spectrum, had a worldwide market, and its cartridges had no load times. As a result, Rare was established in 1985. Its main goal was to reverse-engineer the console and investigate the codes for Famicom's games to learn more about the console's programming. With successful results, the company decided to sell the Ultimate brand to U.S. Gold, and ceased games development for the ZX Spectrum in the following year.
Famicom's owner, Nintendo, once claimed that it would be impossible for their console to be decoded. Using the information the Ultimate Play the Game team learnt from Rare, the team prepared several tech demos and showed them to the Nintendo executive Minoru Arakawa in Kyoto. Impressed with their efforts, Nintendo decided to grant the Ultimate Play the Game team an unlimited budget for them to work on games for the Famicom platform. After they returned to England, they moved from Ashby-de-la-Zouch to Twycross, and established a new studio through Rare. They set their headquarters in a Manor Farmhouse. Rare also set up another company known as Rare, Inc., in Miami, Florida. Headed by Joel Hochberg, the American company was involved in maintaining Rare's operation in the US and contacting major US publishers. Famicom was eventually released in the UK under the name Nintendo Entertainment System (NES).
With the unlimited budget, the Rare studio could work a large variety of different games. The first project Rare worked on was Slalom, an ice-skiing title. The company then worked with various gaming publishers that included Tradewest, Acclaim Entertainment, Electronic Arts, Sega, Mindscape and Gametek to produce over 60 games for the NES and several additional Game Boy conversions. They helped in creating new and original intellectual properties, including R.C. Pro-Am, a racing game with vehicular combat elements, and Snake Rattle 'n' Roll, an action platform game with Tim Stamper developing the game's graphics. Rare also developed Battletoads, a beat'em up inspired by the Teenage Mutant Ninja Turtles franchise. The game became known for its extreme difficulty, and upon seeing success, publisher Tradewest published multiple ports for the game, and tasked Rare to develop sequels. Tradewest also gave their own Double Dragon licence to Rare, allowing them to develop a crossover game between the two franchises. Rare released three Battletoads games in 1993, including Battletoads & Double Dragon: The Ultimate Team, Battletoads in Ragnarok's World and Battletoads in Battlemaniacs. The last Battletoads game was released for the arcade in 1994. Several Battletoads games were also ported to Sega's Mega Drive.
Rare worked on licensed properties such as A Nightmare on Elm Street and Hollywood Squares, and ports including Marble Madness, Narc, and Sid Meier's Pirates!. The development of four Rare's games were outsourced to Zippo Games, including Wizards & Warriors and the third instalment of the Jetpac series, Solar Jetman: Hunt for the Golden Warship. Rare eventually acquired Zippo Games and renamed them to Rare Manchester. According to Ste Pickford, a Rare team member through the late 80s and the early 90s, Rare just "wanted to make as many games as they could in their 'window of opportunity'". However, despite the huge catalogue of games, none became a critical success for the company while less creativity and innovation were shown despite the games making large profits.
When the Super Nintendo Entertainment System was conceived, the Rare studio was not yet ready for the change. Rare limited their releases to some Battletoads games and decided to invest their significant NES profit in purchasing expensive Silicon Graphics workstations to make three-dimensional models. This move made Rare the most technologically advanced developer in the UK, and situated them high in the international market. Their priority also changed at that time, as the team decided to focus on quality instead of quantity.