Developed from the former Middlesex Hospital site, it was originally to be known as Noho Square, presumably a backformation from 'North' i.e. north of Oxford Street, as if Soho (which is located south of Oxford St) were derived from 'South'. The name, chosen by the Candy brothers for the development, was widely disliked.
Redevelopment was halted by the global financial crisis, as an Icelandic bank was the biggest shareholder, but the project has now been taken on by Aviva Investors and Exemplar Properties, who subsequently sold their stake to AshbyCapital. The NoHo Square name was dropped and the scheme became known as Fitzroy Place.
The offices at 2 Fitzroy Place are let to multiple tenants, with 12,866 sq ft available on the fourth floor, while 1 Fitzroy Place is fully let to cosmetics firm Este Lauder. Retail and restaurant tenants include Percy & Founders and Detox Kitchen.
A Guernsey-based consortium of the Icelandic Kaupthing Bank, the Candy brothers' CPC Group (33%) and Richard Caring (10%) bought the 3-acre (12,000 m2) Middlesex site from University College London Hospitals NHS Foundation Trust for 175m in June 2006. The demolition was completed in late 2008. When Kaupthing went into administration, the Candys swapped their stake in NoHo Square for Kaupthing's share of another joint development in Beverley Hills.
The project was being carried out by Ken Shuttleworth's agency 'Make' alongside developers 'Project Abbey', with developers Candy and Candy handling the fit-out.
Kaupthing rejected a bid worth 60m bid from Ian and Richard Livingstones London & Regional Properties. In March 2010 Kaupthing appointed CB Richard Ellis to sell their remaining stake.
Aviva Investors and Exemplar Properties acquired the site in July 2010. The consortium appointed architects Lifschutz Davidson Sandilands and Sheppard Robson to design a new masterplan with luxury residential and office buildings. The scheme was granted planning in March 2012.
Fitzroy Place completed in 2015. In 2016, AshbyCapital purchased a 50% stake in the development from Kaupthing.
Alien (film), a 1979 film by Ridley Scott
Aliens (film), the 1986 sequel by James Cameron
Alien 3, third film in the series from 1992 by David Fincher
The Alien (unreleased film), an incomplete 1960s Indian-American film
The Alien (2016 film), a 2016 Mexican film
Cel-shaded animation is used to mimic traditional animation using computer software. Shading looks stark, with less blending of colors. Examples include Skyland (2007, France), The Iron Giant (1999, United States), Futurama (Fox, 1999) Appleseed Ex Machina (2007, Japan), The Legend of Zelda: The Wind Waker (2002, Japan)
Machinima Films created by screen capturing in video games and virtual worlds. The term originated from the software introduction in the 1980s demoscene, as well as the 1990s recordings of the first-person shooter video game Quake.
Motion capture is used when live-action actors wear special suits that allow computers to copy their movements into CG characters. Examples include Polar Express (2004, US), Beowulf (2007, US), A Christmas Carol (2009, US), The Adventures of Tintin (film) (2011, US) kochadiiyan (2014, India).
Photo-realistic animation is used primarily for animation that attempts to resemble real life, using advanced rendering that mimics in detail skin, plants, water, fire, clouds, etc. Examples include Up (2009, US), How to Train Your Dragon (2010, US), Ice Age (2002, US).