An extract on #nikefootball
Born in Amsterdam, El Hasnaoui joined the Ajax Academy in 2002. He began his early career as an attacking midfielder but also frequently played as a winger. In the 201112 season, El Hasnaoui helped his Ajax A1 youth team win the Nike Eredivisie league title as well as finish runners-up to Inter Milan in the NextGen Series after losing on penalties (53) following a 11 deadlock after extra time.
El Hasnaoui signed his first professional contract on 31 May 2012, in a two-year deal binding him to the club until 30 June 2014. He played for Jong Ajax in the 201213 Beloften Eredivisie season. Jong Ajax were promoted to the Eerste Divisie for the 201314 season and El Hasnaoui made his professional debut in a 21 league win over Jong Twente on 30 August 2013.
El Hasnaoui holds both Dutch and Moroccan citizenship and is still eligible to represent either country at international level. He received his first Netherlands U-19 cap in a match against Malta on 9 October 2012.
Parsons was born in Worthing, West Sussex. He joined AFC Bournemouth on a two-year scholarship in the summer of 2009, and signed his first professional contract at the end of his scholarship. In August 2011, Parsons and Dan Strugnell joined Southern League Division One club Wimborne Town on a three-month loan deal.
He made his professional debut for Bournemouth on 2 January 2012, in a 20 League Two win over Wycombe Wanderers, coming on as a late substitute for Marc Pugh. Two weeks later, he joined Southern League Premier Division Bashley on a one-month loan. Parsons was released at the end of the season by new manager Paul Groves. He is currently training with the Nike Football Academy after being on trial with Brighton & Hove Albion.
In order to display current or relevant content, live banners typically have the ability to retrieve external data from a web server and display it on the fly, enabling them to present marketing opportunities in real-time. For example, a live banner for an airline might promote last-minute seat availability on the days flights, at special prices. Other forms of live banner can detect the viewers location and tailor the advertising message accordingly, for example by switching to a different language or showing a price in local currency.
Live banners have been used by major advertisers to launch or showcase special events, such as Nikes launch of www.nikefootball.com in May 2008. Images of Nike athletes performing at the highest level of competition were captured and crafted into banner ads within minutes of the action happening on the field.
GE, working with Beeby Clark+Meyler may have been the first company to deliver a live webcast of their annual report to investors in a banner ad campaign, using technology from rich media company EyeWonder to stream Chairman-CEO Jeff Immelt in February 2008.
In March 2009, Visa Inc. announced a global advertising campaign called Go featuring rich media banner ads with live video feeds of people enjoying themselves in six major cities, with Google map-based ads showing merchants close to the viewer. The campaign was created jointly by AKQA and TBWA\Chiat\Day.
An editing & publishing platform for the management of live banners was introduced in 2009 by Studio Magenta, a Thai company. The platform, named Immedium, is used by web advertisers to update online advertising campaigns using only a web browser, or to feed live banners with content from on online database.
In December 2008, a Danish company called LiveAds, introduced a new banner editing platform, allowing the users to edit their online banner campaigns directly through a web interface. LiveAds is built on flash technology, which allow the users to create feature-rich banners, by creating their own graphic and text animations, editing layers and contents on the fly.
Live banners have been slow to catch on with advertisers generally despite their potential to alert customers to immediate or time-sensitive sales offers. The reasons for this are not well known but may be related to the costs and technical complexities and the cautious response from media portals to displaying dynamic advertising content which they are unable to view and approve in advance.