In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.
Motivate currently operates 9 systems in public-private partnerships with local governments:
Ford GoBike, in the San Francisco Bay Area, California, with bike stations in downtown San Francisco, San Jose, and East Bay, California.
Bike Chattanooga in Chattanooga, TN
Biketown PDX in Portland, Oregon began operating in July 2016.
Capital Bikeshare in Washington, D.C. with service to Washington, D.C., Arlington, VA, Alexandria, VA, Fairfax County, Virginia, and Montgomery County, Maryland
Citi Bike in Lower Manhattan, Western Brooklyn, and the Hoboken areaJersey City, New Jersey
CoGo in Columbus, OH from Ohio State University to Schiller Park in German Village (and a separate system at Easton Town Center)
Divvy in Chicago
Hubway in Boston with service in Brookline, Cambridge, and Somerville, from Alewife (MBTA station) to Franklin Park (Boston) and UMass Boston
Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.
The earliest Motivate Canada program was the Esteem Team , created in 1994 by Olympic wrestler Chris Wilson. Wilson wanted to inspire young Canadians to follow their dreams and gave motivational presentations in elementary and high-schools throughout British Columbia. In 2001, he was joined by Field Hockey Olympian Ian Bird (field hockey) and World Soke Cup Karate Champion Lisa Ling. Today, the ESTEEM Team counts dozens of Athletes Role Models engaging youth throughout Canada including: Alisha Tatham Brampton, Ontario - Team Canada Basketnall, Amber Konikow - Sudbury, Ontario - National Boxing Champion, Kent Brown Winnipeg Manitoba, National Team Boxer, Corey Robinson - Halifax Nova Scotia, National Team Wrestler, Mark Hatfield - Ottawa, Ontario CIS, CFL & NFL Football, Darin Kyle - Ottawa, Ontario World Dance Champion, Benoit St-Amand - Montreal Quebec, Paralympic Gold Medalist, Sledge Hockey, Brian Nugent, Isabelle Turcotte Baird, Claire Carver-Dias, Olympic Bronze Medalist, Graeme Murray, Rob Cox, Chelsea Lariviere, Josh Vander Vies, Jennifer Joyce - Kamloops British Columbiam, National Team, Athletics (Hammer Throw), Kieran Block - Edmonton, Alberta, Team Canada Sledge Hockey, Keely Brown - Edmonton, Alberta, Team Canada Ringette, Cheryl Bernard- Calgary, Alerbta, Olympic Silver Medalist Curling, Kia Byers - Saskatoon, Saskatchewan National Team Canoe/Kayak, Mike Jones - Squamish, British Columbia, National Team Mountain Bike Adam Kreek - Victoria, British Columbia Olympic Gold Medalist - Rowing, Cheryl Pounder - Mississauga, Ontario, Olympic Gold Medalist - Ice Hockey, Dave Durepos - Fredericton, New Brunswick - Paralympic Gold Medalist, Wheel Chair Basketball