An extract on #digitalmarketing
This process functions via a pixel based tracking system which instantaneously records quantitative actions. Results are cross referenced with the key performance indicators (KPIs) or measure of success to gauge if the media inventory has achieved its targeting parameters.
Common measures of success include:
Conversion rate: the ratio of orders to visitors
Drop off rate: the ratio of users that started processes but did not finish
Click through rate: the ratio of total visitors with exposure to an advertisement, over those visitors whom clicked through to the website
Registration rate: the ratio of website visitors who register to visitors leaving the site without registering again
Interaction rate: the ratio of users who have been exposed to the ad to those who have interacted
The rise of programmatic buying has allowed faster and more efficient campaign optimisation, therefore the examples above are a snapshot of the multitude of conversion metrics that a campaign can achieve.
Measures of success or key performance indicators (KPIs) usually differ by campaign and creative concept.
Mr. Aditya Bhat has spent over 8 years in the Media and Entertainment Industry (5 years as a part of the Star TV marketing team and 15 months heading non fiction & events at 9X). As part of Star he is the man behind Rakhi ka Swayamvar. He has worked in close association with Yashraj Films, Prakash Jha Entertainment, Dharma Productions, & Tips Films to create a 360 degree Film marketing.
He believes in the power of content and has created a variety of TV show formats, intellectual properties, conceptualized and ideated various ad films and digital videos. He has been a guest speaker at various events across the world. He is the brain behind JioDhanDhanaDhan, the campaign which created the maximum top of mind recall amongst other 88 brands advertising around that time. He has also been the brain behind some of the most organically viral videos on the digital platform, which spoke about social issues such as Anti-Smoking with Sunny Leone and Alok Nath, Swacch Bharat Abhiyaan with Mr. Amitabh Bacchan and Kangana Ranaut, Breast Cancer (in association with Facebook) and blood donation in a fun and quirky manner.
To his credit he has 40 original TV formats on air, which is the highest for any individual.
Born and raised in Mumbai, he has got a bachelors degree in Chemical Engineering from D. J. Sanghvi College of Engineering and his Masters in Management Studies from Prin. L. N. Welingkar Institute of Management Development and Research in 2002.