7 Ways to Use Videos for More Engagement on Instagram

YoInsta | June 30, 2021, 10:41 a.m.

In the digital world, social media has become a part of an effective marketing strategy. Social media platforms offer many opportunities to showcase their products. These platforms are free to use and you can connect with many audiences at the same time. You do not need to invest a lot of money in developing a marketing strategy. It doesn't matter if you have a small or a large business, it's time to focus on social media marketing.

Views of branded videos on YouTube have doubled in the last three years. Additionally, Facebook live videos receive ten times more views than regular videos. All these statistics show that video content is required on social media networks. This is because thousands of years have been linked to videos on social media. The Web Marketing Video Council found that more than 60 percent of products use social media videos. So, it is very likely that your competitors will also use the power of video communication to increase their customers.

Instagram is a very powerful social media platform that allows you to share photos and videos online. TechCrunch has been studying Instagram styles since its launch. According to their study, Instagram exceeded the limit of 1 billion monthly active users by 2018. So, Instagram should be your first choice in displaying your product brand and services. In this article, we’ll take you through some of the ways to use Instagram videos to engage a wider audience.

Short markets

Create short, relevant videos representing your brand. You can showcase your product with these videos. Advertising can promote, amuse, or evoke emotions. Instagram currently lets you share a 60-second video on your timeline. With short videos, it is easy to capture the target audience. Also, short videos are best to share interesting details about your products. You can share sales on Instagram, IGTV, or Instagram timeline.

Product details

Display your product specification or 'active product' video to show its capabilities. Focus only on the essentials that keep the audience engaged. Keep the video informative and less ambiguous. Attention to detail is the key to making a cool and beautiful video. You can add a product video to the timeline of your Instagram page for your audience to see at any time. Creating such automated videos attracts a lot of attention.

Make your own videos

An effective way to use Instagram videos to create informative content. 'Make your own or 'how to make videos that share your products working. This helps users understand product usage. You can also create problem-solving videos related to any problem your customer may face. So far videos are popular with the target audience as they get relevant information in a short period of time. By sharing such videos you can build relationships with your existing customers.

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After the video

Customers are very selective in choosing a product, which is why it is important to establish contact with them. You can create behind-the-scenes videos that they deliver with trivia related to your product. You can also conduct quick learning sessions with tips and tricks related to the use of your product. The fast-moving video Sheryl Cole shared her work will give some insight. You need to be creative and smart to capture the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta News in August 2016. With the news, you can share photos or videos with your followers for up to 24 hours. This short time creates a sense of urgency and people tend to watch the news as they see one working. You can use the news to promote your business with the following:

Sharing short-term deals is a great way to attract people to your products and services. You can set the offer so that it can be redeemed only during the life of the story. Once people know about such deals, they'll find out more.

Let the promoter take your Instagram handle to share product photography and discount offers. A typical face will attract a wider audience.

Live on Instagram
The best feature on Instagram is that you can stream live videos on it. When you start live on Instagram, you go ahead with your follower feed. So, there is a high chance that your fans will take part in your live stream. They will see your stream even if they are not part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. Some of the ways you can engage with your online audience. If your event is pre-planned, you can promote it via email and other social media platforms.

Bring the makers

Share your personal stories by introducing your employees who created your products and services. You can get team members to share their journey in product development. Also, you can let your employees manage your product Instagram account throughout the day. After that, they can share details about their working life and the hard work that makes the product. Employees can even do an audience Q&A session to teach them about the product. Such video moments create emotional interactions with the target audience as well as more views on your Instagram account.

The conclusion

If you do not include the power of Instagram in your digital marketing campaign, then you are missing out on something great. The power of Instagram if abused can take your products to higher places. There is no perfect way to use Instagram video, the tips mentioned above will help you get started. You can even hire social media management agencies that will help you market your products by creating amazing video content.